Events & Activities

Downtown Watertown is the setting for a variety of family-friendly events and activities throughout the year. 

Watertown Santa House

Late November until Christmas

2020 location at Sharp Corner Park

Holiday Parade of Homes

Due to the coronavirus pandemic, this event is canceled this year

Sunday, Dec. 6

1-5 p.m.

City Wide

Five to six beautiful houses dressed in their holiday best are open for viewing.

New Year's Eve Party

This event is canceled this year due to COVID-19


Watertown Tourism and the Watertown Main Street Program are partnering to throw a formal New Year’s Eve Party that you won’t soon forget! This grand event will take place at Turner Hall, with ample space to dance the night away. Your ticket price includes live music by Cold Sweat and the Brew City Horns, appetizers, NYE party favors, and a champagne toast with balloon drop at midnight. Stay tuned as we start promoting dining options, after-party locations, salon packages, and more! Dress to be cocktail/evening wear. (attendees must be 21 and over).

Beach Party Bingo

Friday, March 5

Watertown Elks Lodge

117 N. First St.


Chase your winter blues away with Beach Party Bingo! The Watertown Main Street Program invites you to attend this special event where all proceeds will be used to benefit downtown beautification projects. 

Maxwell Street Days

July 15-18 

Downtown Watertown

Find bargains galore while exploring downtown Watertown's unique shops and businesses.

Rhythm on the Rock

Dates To Be Announced

Along the Riverwalk, behind the Watertown Senior & Community Center

A new downtown outdoor music series designed to showcase local talent and highlight the beauty of the Rock River. Concerts will take place the first and third Wednesday of June, July and August along the Riverwalk behind the Watertown Senior and Community Center, 6:30-8 p.m. There is no cost to attend. Please bring your own seating.

Downtown Watertown Craft Beer Walk

Thursday, August 27

Downtown Watertown


Join the Watertown Main Street Program for a special Downtown Watertown Craft Beer Walk on Thursday, August 27, 2020 from 4:30 to 8:30 p.m. Sample specialty craft beers at 12 downtown locations. Proceeds from this event will support downtown beautification projects. Tickets are on sale now at

Art on Main Banner Auction

Now online! Bidding ends at 12 p.m. on Friday, Oct. 16

Bid today at!

Custom, hand-painted art banners that adorn Main Street lamp posts throughout the summer are sold at auction. 

Women's Only Weekend

Friday, Nov. 20-Sunday, Nov. 22

Downtown Watertown

Special shopping, dining, and entertainment event designed for women only!

Pumpkin Palooza

Saturday, Oct.31

Downtown Watertown

Enjoy a full day of Halloween fun in downtown Watertown! 

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For a complete listing of Watertown events and activities, including parade information, visit the Watertown Area Chamber of Commerce by clicking the link below.
Watertown Farmers' Market
The Main Street Program administers the Tuesday morning Farmers' Market at Riverside Park,
850 Labaree St.
The market will open for the 2020 season on Tuesday, May 26 and run through Tuesday, Oct. 27, from 7 a.m.-Noon. 
For the latest information about the market, visit us at:


© 2020 Watertown, Wisconsin Main Street Program

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