Facade & Sign Grants

An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage. 

Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.

To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.

Facade Beautification Success Stories

The Chic Boutique, owned by CPALM LLC, 113 E. Main St. 
Before
Conceptual Rendering
After, 2020
Dean Badorek State Farm, owned by Fourth Corner LLC, 300 E. Madison St.
Before
Conceptual Rendering
After, 2020
A Hair Off Main, owned by Kay Strauss, 305 Market St.
Before
After, 2020
Illusion Clothing, 215 E. Main St.
Before
After, 2020
Main Street Café, 116 E. Main St.
Before
After, 2020
Central Block Kitchen & Designs, 300 E. Main St.
Before
After, 2020
411 E. Main St., owned by Tom Pasch
Before
After, 2020
Schempf Building, restored by William Lindborg, 207-209 E. Main St.
Before
Circa 1900
After, 2018
Christmas 2020
The Schempf Building was honored as 
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards. 
DECO Executive Office Complex, restored by Deerfield Properties, 114 S. Fourth St.
Before
Conceptual Rendering
Circa 1950
After, 2019
Sandra D's Bridal Boutique, 115 E. Main St.
Before
Conceptual Rendering
After, 2018
Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, building owned by Deerfield Properties, 202 W. Main St.
Before
Historic Appearance
After, 2016
Former Fischers Department Store, 2 E. Main St. 
Storefront Before
Storefront After, 2013

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