Facade & Sign Grants

An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage. 

Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.

To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.

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Facade Beautification Success Stories

Main Street Café Annex, 114 E. Main St.
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Before
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After (completed in 2021)
11 E. Main St. The Ernest Inn Airbnb
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Before
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After (completed in 2021)
The Chic Boutique, owned by CPALM LLC, 113 E. Main St. 
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Before
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Conceptual Rendering
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After (completed in 2020)
Dean Badorek State Farm, owned by Fourth Corner LLC, 300 E. Madison St.
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300 E Madison-Drwg-1.jpg
300 E. Madison final.jpg
Before
Conceptual Rendering
After (completed in 2020)
A Hair Off Main, owned by Kay Strauss, 305 Market St.
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Before
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After (completed in 2020)
Illusion Clothing, 215 E. Main St.
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Before
215 E. Main Finished 1.jpg
After (completed in 2020)
Main Street Café, 116 E. Main St.
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Before
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After (completed in 2020)
Central Block Kitchen & Designs, 300 E. Main St.
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Before
300 E. Main Finished 1.jpg
After (completed in 2020)
411 E. Main St., owned by Tom Pasch
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Before
Pasch 2.JPG
After (completed in 2020)
Schempf Building, 207-209 E. Main St., restored by William Lindborg
Schempf Building, photo 4, north or main
Before
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Façade Improvements in 2018
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Circa 1900
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Roofline Metal Cresting Added 
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Christmas 2020
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The Schempf Building was honored as 
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards. 
DECO Executive Office Complex, 114 S. Fourth St., restored by Deerfield Properties
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Before
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Conceptual Rendering
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Circa 1950
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After (completed in 2019)
Anthony's 511, owned by Anthony Chentis, 511 E. Main St.
Winner of 2019 Wisconsin Main Street Makeover Contest
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Before
Anthonys 511 Salon-Drwg-REVISED FINAL.jpg
Conceptual Rendering
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After (completed in 2019)
Sandra D's Bridal Boutique, owned by Sandra Budewitz, 115 E. Main St.
Before
Conceptual Rendering
After (completed in 2018)
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Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, 202 W. Main St., restored by Deerfield Properties
Before
Historic Appearance
After (completed in 2016)
Former Fischers Department Store, 2 E. Main St. 
Storefront Before
Storefront After (completed in 2013)