Facade & Sign Grants
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An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage.
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Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.
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To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.
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Facade Beautification Success Stories
Main Street Café Annex, 114 E. Main St.
Before
After (completed in 2021)
11 E. Main St. The Ernest Inn Airbnb
Before
After (completed in 2021)
The Chic Boutique, owned by CPALM LLC, 113 E. Main St.
Before
Conceptual Rendering
After (completed in 2020)
Dean Badorek State Farm, owned by Fourth Corner LLC, 300 E. Madison St.
Before
Conceptual Rendering
After (completed in 2020)
A Hair Off Main, owned by Kay Strauss, 305 Market St.
Before
After (completed in 2020)
Illusion Clothing, 215 E. Main St.
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Before
After (completed in 2020)
Main Street Café, 116 E. Main St.
Before
After (completed in 2020)
Central Block Kitchen & Designs, 300 E. Main St.
Before
After (completed in 2020)
411 E. Main St., owned by Tom Pasch
Before
After (completed in 2020)
Schempf Building, 207-209 E. Main St., restored by William Lindborg
Before
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Façade Improvements in 2018
Circa 1900
Roofline Metal Cresting Added
Christmas 2020
The Schempf Building was honored as
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards.
DECO Executive Office Complex, 114 S. Fourth St., restored by Deerfield Properties
Before
Conceptual Rendering
Circa 1950
After (completed in 2019)
Anthony's 511, owned by Anthony Chentis, 511 E. Main St.
Winner of 2019 Wisconsin Main Street Makeover Contest
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Before
Conceptual Rendering
After (completed in 2019)
Sandra D's Bridal Boutique, owned by Sandra Budewitz, 115 E. Main St.
Before
Conceptual Rendering
After (completed in 2018)
Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, 202 W. Main St., restored by Deerfield Properties
Before
Historic Appearance
After (completed in 2016)
Former Fischers Department Store, 2 E. Main St.
Storefront Before
