Facade & Sign Grants

An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage. 

Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.

To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.

Design Guidelines New Cover Art 1.jpg

Facade Beautification Success Stories

The Chic Boutique, owned by CPALM LLC, 113 E. Main St. 
Conceptual Rendering
113 E. Main Finished 1.jpg
After, 2020
Dean Badorek State Farm, owned by Fourth Corner LLC, 300 E. Madison St.
300 E Madison-Before-1.jpg
300 E Madison-Drwg-1.jpg
300 E. Madison final.jpg
Conceptual Rendering
After, 2020
A Hair Off Main, owned by Kay Strauss, 305 Market St.
305 before 2.png
Hair Off Main 2 adjusted.jpg
After, 2020
Illusion Clothing, 215 E. Main St.
Illusion 2019 (2).jpg
215 E. Main Finished 1.jpg
After, 2020
Main Street Café, 116 E. Main St.
Main Street Cafe 2019.jpg
Main Street Cafe 3.JPG
After, 2020
Central Block Kitchen & Designs, 300 E. Main St.
300 E. Main Before.png
300 E. Main Finished 1.jpg
After, 2020
411 E. Main St., owned by Tom Pasch
Pasch 2.JPG
After, 2020
Schempf Building, restored by William Lindborg, 207-209 E. Main St.
Schempf Building, photo 4, north or main
Circa 1900
Schempf April 2019 1 (2).jpg
After, 2018
Christmas 2020
Schempf award.jpg
The Schempf Building was honored as 
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards. 
DECO Executive Office Complex, restored by Deerfield Properties, 114 S. Fourth St.
114 S Fourth-Before Cropped.JPG
114 S Fourth-Drwg-1.jpg
Conceptual Rendering
Circa 1950
Deco Building check passing.jpg
After, 2019
Sandra D's Bridal Boutique, 115 E. Main St.
Conceptual Rendering
After, 2018
Sandra_Jeff_Best Facade.jpg
Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, building owned by Deerfield Properties, 202 W. Main St.
Historic Appearance
After, 2016
Former Fischers Department Store, 2 E. Main St. 
Storefront Before
Storefront After, 2013