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Facade & Sign Grants

An attractive and well-maintained building facade with eye-catching signage is essential to the success of any business. Property owners in downtown Watertown may be eligible to apply for grant funding to help offset the cost of building improvement projects such as facade restoration, a new or replacement awning, exterior lighting, and new signage. 

Property and business owners may also receive complimentary exterior color selection and design consultation from the Historic Preservation & Downtown Design Commission.

To download copies of the facade grant application and the sign grant application, please click on the links below. To download a copy of our Handbook for the Care & Restoration of Historic Properties in Downtown Watertown, click on the link at right.

Design Guidelines New Cover Art 1.jpg

Facade Beautification Success Stories

Main Street Café Annex, 114 E. Main St.
IMG_1287.jpg
Before
IMG_1966.jpg
After 
The Chic Boutique, 113 E. Main St. 
Before.jpg
Before
Chic-2020-Drwg-5.jpg
Conceptual Rendering
113 E. Main Finished 1.jpg
After 
Dean Badorek State Farm, 300 E. Madison St.
300 E Madison-Before-1.jpg
300 E Madison-Drwg-1.jpg
300 E. Madison final.jpg
Before
Conceptual Rendering
After 
A Hair Off Main, 305 Market St.
305 before 2.png
Before
Hair Off Main 2 adjusted.jpg
After
Main Street Café, 116 E. Main St.
Main Street Cafe 2019.jpg
Before
Main Street Cafe 3.JPG
After
Central Block Kitchen & Designs, 300 E. Main St.
300 E. Main Before.png
Before
300 E. Main Finished 1.jpg
After
Schempf Building, 207-209 E. Main St., restored by William Lindborg
Schempf Building, photo 4, north or main
Before
Schempf April 2019 1 (2).jpg
Facade Improvements 2018
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Circa 1900
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Roofline Metal Cresting Added 
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Christmas 2020
Schempf award.jpg
The Schempf Building was honored as 
Best Historic Restoration Project at the
2019 Wisconsin Main Street Awards. 
DECO Executive Office Complex, 114 S. Fourth St., restored by Deerfield Properties
114 S Fourth-Before Cropped.JPG
Before
114 S Fourth-Drwg-1.jpg
Conceptual Rendering
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Circa 1950
Deco Building check passing.jpg
After 
Anthony's 511, 511 E. Main St.
Winner of 2019 Wisconsin Main Street Makeover Contest
Anthony's 511 2 (2).jpg
Before
Anthonys 511 Salon-Drwg-REVISED FINAL.jpg
Conceptual Rendering
20190610_155637.jpg
After
Sandra D's Bridal Boutique, 115 E. Main St.
Before
Conceptual Rendering
After
Sandra_Jeff_Best Facade.jpg
Sandra D's Bridal was honored as Best Facade Restoration Under $10,000 at the 2018 Wisconsin Main Street Awards.
Salon Anvi, 202 W. Main St., restored by Deerfield Properties
Before
Historic Appearance
After
Former Fischers Department Store, 2 E. Main St. 
Storefront Before
Storefront After
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