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See it.

About the Watertown Main Street Program

The Watertown Main Street Program is a non-profit organization dedicated to the preservation, beautification and economic vitality of downtown Watertown.

We work in partnership with downtown building and business owners, the City of Watertown, and the greater Watertown community to inspire reinvestment and renewal in the city’s historic business district.

Upcoming Events


Art on Main Banner Auction

Presented by Bradow Jewelers 

Online Auction Ends Friday, Oct. 16

Due to Covid-19, this event is now taking place online only. Please help support this wonderful community activity by bidding on your favorite banner(s) now through 12 p.m. on Oct. 16 at

To download a copy of the 2020 Art on Main banner brochure, click here:

Pumpkin Palooza

Saturday, Oct. 31

To learn more about the Watertown Main Street Program, download a copy of our brochure.


© 2020 Watertown, Wisconsin Main Street Program

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